According to Gartner, “Today, only 17% of the total purchase journey is spent in interactions with sales reps.” This shift is changing the way sellers sell and buyers buy. Gartner continues by saying, "By 2025, 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data and sales analytics into a single operational practice."
This report prepares organizations to build adaptive sales models that utilize the "everywhere customer" concept and increase sellers' digital skills.
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*Portions of the text included in this document are taken from “The Future of Sales in 2025: A Gartner Trend Insight Report," September 8 2020, Gartner, Tad Travis, Cristina Gomez, Michele Buckley.
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