Survey Analysis:
9 Key Trends in Digital Commerce Adoption
Use this research to understand trends and the changes in technology amplified by COVID-19 to apply to your 2021 digital selling strategy.
According to Gartner, “The classic choice between 'buy or build' has shifted to 'buy and build.' The majority of survey respondents bought at least part of their digital commerce platform, but extended or customized it.” This shift is changing the way sellers sell and buyers buy. Read what organizations are doing to differentiate themselves in the digital world.
This survey analysis highlights trends in digital commerce across multiple verticals and business models, including complex selling, in order to understand how organizations are deploying technology to get closer to the customer.
You'll gain insight into:
- How to support market demands through technology
- How to differentiate your product experience
- Achieving a 360-degree view of customers in their digital journey
Fill out the form, get the report and start to prepare your organization for the future!
*Portions of the text included in this document are taken from “Survey Analysis: 9 Key Trends in Digital Commerce Adoption," September 23, 2020, Gartner, Mike Lowndes
“Survey Analysis: 9 Key Trends in Digital Commerce Adoption," September 23, 2020, Gartner, Mike Lowndes GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
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