According to Gartner, “The classic choice between 'buy or build' has shifted to 'buy and build.' The majority of survey respondents bought at least part of their digital commerce platform, but extended or customized it.” This shift is changing the way sellers sell and buyers buy. Read what organizations are doing to differentiate themselves in the digital world.
This survey analysis highlights trends in digital commerce across multiple verticals and business models, including complex selling, in order to understand how organizations are deploying technology to get closer to the customer.
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*Portions of the text included in this document are taken from “Survey Analysis: 9 Key Trends in Digital Commerce Adoption," September 23, 2020, Gartner, Mike Lowndes
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