Geoff Ables takes the technology jargon out of CRM and speaks to sales managers, customer care leaders, marketers, power users and administrators about the process and people aspects of CRM. Bestselling author, international keynote speaker and entrepreneur, Geoff’s most recent book, The LUCK Principle: Business Results at the Intersection of People and Profit, delivers fresh insight and inspiration into creating people-centric digital workplaces. His firm, C5 Insight, has twice been named as an Inc. 5000 fastest-growing company.
